coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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- Content Teardown, Channel by ChannelStage 6 in full: how to work out what a company's best posts have in common, and turn that into formulas the user can reuse. This covers what the company publishes. What others say about it belongs t…skills/reverse-engineer-marketing/references/content-teardown.md
- Data Sources for a TeardownWhere each stage's evidence comes from. The skill is tool-agnostic for search and traffic data: use whatever the user has, but keep one vendor per curve. Social posts come from ScrapeCreators or Apif…skills/reverse-engineer-marketing/references/data-sources.md
- Funnel HackFunnel Hack mode in full: buy from the target the way a customer would, and map every step from the first ad to the last follow-up. It extends go-inside.md, and all of its rules apply: the user appro…skills/reverse-engineer-marketing/references/funnel-hack.md
- Going Inside the ProductStage 3 in full: signing up, watching the emails, testing the upgrade and cancel flows, booking a demo, and questioning the chat bot. It shows what public pages never do: how the company actually act…skills/reverse-engineer-marketing/references/go-inside.md
- Hidden SignalsStage 5 in full: evidence most teardowns never look at. Infrastructure, archives, and third-party footprints show moves the company never announced, often with exact dates. Most of it is free.skills/reverse-engineer-marketing/references/hidden-signals.md
- Play RoutingEvery play in a teardown names the skill that runs it and, for repeat work, the loop that keeps it going. Use this table to route each one. Write the play's prompt so it starts with that skill and pa…skills/reverse-engineer-marketing/references/play-routing.md
- Playbook TemplateThe teardown's main deliverable, teardowns/<target>/playbook.md. Quick mode uses the same sections, trimmed: five plays, headline findings only, no content section.skills/reverse-engineer-marketing/references/playbook-template.md
- Team VoicesStage 4 in full: what the company's founders, leaders, and staff say in public about how they grow. Interviews and talks are often the strongest evidence a teardown gets, because people say outright…skills/reverse-engineer-marketing/references/team-voices.md
- Finding What Moved the CurveStage 7 in full. It needs no new data, only the two spine files, and it runs through scripts/teardown.mjs moves. It shows which moves lined up with growth speeding up. It can't show which moves cause…skills/reverse-engineer-marketing/references/timeline-analysis.md
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