coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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Documents
- Crisis CommunicationsAdapted from a contribution by @fyscleaning-jpg (PR #381).skills/public-relations/references/crisis-communications.md
- Journalist Pitching — Proactive PR WorkflowBuilding a media list, scoring journalist fit, and crafting pitches that actually get opened. This is a 4–8 week practice, not a one-shot.skills/public-relations/references/journalist-pitching.md
- Media Outlets — Where to PitchA curated, opinionated list of where to pitch for software/SaaS PR. This is the media-outlet slice of resources like submit.co — the journalist-driven half. For startup/SaaS/AI directories (Product H…skills/public-relations/references/media-outlets.md
- Newsjacking — Reactive PR WorkflowInjecting your POV into a story that's already trending. Done well: free distribution off a wave of attention. Done badly: cringe at best, brand damage at worst.skills/public-relations/references/newsjacking.md
- Podcast Guest PrepBuild a prep brief before the user appears on a podcast as a guest. The goal: walk in knowing what's top of mind for the show, how it has evolved, who the hosts are, and which of the user's stories m…skills/public-relations/references/podcast-guest-prep.md
- Press Request Platforms — Inbound PRJournalists posting "I need a source for X" — you respond, sometimes you get quoted, sometimes you don't. The cheapest PR play available, but only if you treat it seriously.skills/public-relations/references/press-platforms.md
- Crisis Statement TemplatesAdapted from a contribution by @fyscleaning-jpg (PR #381).skills/public-relations/references/statement-templates.md
- Story Angles — What Earns PressDistilled from Corey Haines's Founding Marketing, ch. 5. Chase press for the compound effect — authority, journalist relationships, AI-citation surface — not the traffic bump. The bump fades in a day…skills/public-relations/references/story-angles.md
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