coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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- Account Research for OutreachResearch before outreach has one job: find a true, specific reason this account should care right now, and the person who owns that problem. Dossiers on companies you compete with belong to the compe…skills/prospecting/references/account-research.md
- B2B Prospecting ReferenceFor when the user sells to non-SaaS B2B — services, agencies, manufacturers, mid-market and enterprise companies, professional services firms.skills/prospecting/references/b2b-prospecting.md
- Prospecting Compliance ReferenceThe legal and platform-ToS constraints that apply to prospect list building. Read first, every engagement.skills/prospecting/references/compliance.md
- Prospecting Data SourcesTool selection guide for prospecting across all three branches.skills/prospecting/references/data-sources.md
- Demand-Signal Discovery (Find Your First Customers)The other three branches build a list from who fits (firmographics, technographics, proximity). This branch builds a list from who is already showing the pain — the early-stage motion where you have…skills/prospecting/references/demand-signals.md
- Waterfall Enrichment and Cache ReuseLoad this when a prospect list needs multiple data providers, repeated lookups, or a credit budget. Keep the prospecting skill's ICP, source lineage, contact verification, and compliance rules. This…skills/prospecting/references/enrichment-playbook.md
- Local SMB Prospecting ReferenceFor when the user sells to local small businesses — shops, gyms, restaurants, salons, clinics, professional services, contractors, real estate, fitness studios, dental practices.skills/prospecting/references/local-prospecting.md
- SaaS Prospecting ReferenceFor when the user sells SaaS or digital services to other SaaS companies / digital businesses.skills/prospecting/references/saas-prospecting.md
- Signal PlaysA list tells you who could buy. A signal tells you who might buy now. This reference turns signals into outbound plays: which signals to trust, how fresh they need to be, what to do when one fires, a…skills/prospecting/references/signal-plays.md
- Sourcing, Enrichment, and VerificationHow to get contacts legitimately, fill in missing data without paying twice or trusting bad data, and verify every address before it reaches a sequence.skills/prospecting/references/sourcing-and-enrichment.md
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