coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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- Bonus StackingHow to add bonuses that raise perceived value without devaluing the core offer.skills/offers/references/bonus-stacking.md
- Worked Examples — Before/After OffersAnonymized examples drawn from real engagements. Each shows the weak version, the diagnostic, and the strong version.skills/offers/references/examples.md
- Guarantee DesignA guarantee directly raises perceived likelihood of achievement (the buyer thinks: "they'll only offer this if they're confident") and lowers effort & sacrifice (less emotional risk). It's one of the…skills/offers/references/guarantee-design.md
- Offer AnatomyA complete offer has six components. Skip any one and conversion suffers — usually noticeably.skills/offers/references/offer-anatomy.md
- Offer Formats by Business TypeThe right offer format depends on what you sell. The same six components (core, bonuses, guarantee, scarcity, name, price) get assembled differently by business type.skills/offers/references/offer-formats.md
- SaaS Offers — the discount trap + worked examplesThe rest of the offers library skews services, courses, and coaching. This reference covers the SaaS case specifically: why discounting is the wrong acquisition lever, and four worked offers that sta…skills/offers/references/saas-offers.md
- Scarcity & UrgencyThe reason to buy now, not later.skills/offers/references/scarcity-urgency.md
- The Value EquationThe single most useful frame for offer design. Originated in Alex Hormozi's $100M Offers; the underlying idea (multiply benefits, divide costs) is much older — direct-response copywriters have been d…skills/offers/references/value-equation.md
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