coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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Documents
- AARRR Framework — Primer for Plan SequencingAARRR (Dave McClure's "pirate metrics") is the spine of every plan produced by this skill. This doc is the primer + the decision rules for when each stage gets prioritized.skills/marketing-plan/references/aarrr-framework.md
- Budget Planning — Scientific Methods for Setting the Marketing BudgetThe problem with most SaaS marketing budgets is that they're pulled out of thin air — a number that hopefully doesn't constrain growth too much, but doesn't anchor in customer-acquisition economics e…skills/marketing-plan/references/budget-planning.md
- Client Types — Variations by Business ModelThe 13-section plan structure stays consistent across client types. What changes is the content emphasis within each section. This doc names the dominant patterns by client archetype.skills/marketing-plan/references/client-types.md
- Current State Rubric — 17-Section Scoring LensThis 17-section rubric is the source of truth for Section 3 ("Current State") of every marketing plan. Score each section 0–5 from available materials, then write a 2–4 sentence "shape interpretation…skills/marketing-plan/references/current-state-rubric.md
- Example — Quietude Marketing Plan v1This is the canonical reference example for the /marketing-plan skill. It's based on a real fCMO engagement for a hybrid hardware-and-software wellness platform. Names, domains, and identifying detai…skills/marketing-plan/references/example-quietude.md
- Funding-Stage Capability UnlocksEvery marketing plan must include explicit "what changes when funding closes / when budget unlocks" reasoning. This makes the plan investor-friendly and operationally honest.skills/marketing-plan/references/funding-stage-unlocks.md
- Growth Patterns — The Real Shape of SaaS GrowthThe 12-month outlook in every plan (Section 10) describes a trajectory. This doc names the shape of that trajectory honestly — what real SaaS growth looks like, when to expect plateaus, and how to pl…skills/marketing-plan/references/growth-patterns.md
- Idea Cross-Reference — 139 Marketing Ideas Mapped to AARRRThe marketing-ideas skill catalogs 139 proven marketing tactics. This doc is the source-of-truth mapping: every idea assigned to a primary AARRR stage, with notes for when it's typically active and w…skills/marketing-plan/references/idea-cross-reference.md
- Market SizingAdapted from a contribution by @imMamdouhaboammar (PR #418).skills/marketing-plan/references/market-sizing.md
- Measurement Framework — KPIs, North Stars, CadenceEvery plan needs a measurement section that tells the team how to know if the plan is working. This doc is the source for Section 13's measurement subsection.skills/marketing-plan/references/measurement-framework.md
- Methodology — How a Marketing Plan Gets MadeThe three-phase workflow that produces a comprehensive marketing plan. SKILL.md is the orchestration layer; this is the operational detail.skills/marketing-plan/references/methodology.md
- Marketing Operations Stack — Skills + MCPs per AARRR StageThis doc maps every marketing-skill and every relevant MCP/API integration to the AARRR stage(s) it primarily serves. It's the source for Section 11 of every plan.skills/marketing-plan/references/ops-stack-mapping.md
- Plan Template — The 13-Section StructureThe canonical template for every marketing plan generated by this skill. Each section has a purpose, a structure, and inline prompts for what to draft.skills/marketing-plan/references/plan-template.md
- Team and Agency Model — Hire for Strategy, Outsource ExecutionThe marketing operations stack (Section 11 of every plan) describes what gets done. This doc describes who does it — the operating principle, the org shape, the first hire, the agency model, and how…skills/marketing-plan/references/team-and-agency-model.md
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