coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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- Alex HormoziLens: Marketing problems are math problems — value delivered vs. friction imposed, inputs vs. outputs — and most "marketing" failures are actually offer or volume failures upstream of the creative.skills/marketing-council/references/advisors/alex-hormozi.md
- Ann HandleyLens: Every marketing problem is at bottom a writing-and-empathy problem — the brand that sounds the most human, to one specific reader, wins.skills/marketing-council/references/advisors/ann-handley.md
- April DunfordLens: Positioning is deliberately choosing the market context that makes your product's unique value obvious to the customers best equipped to appreciate it — and most companies default into their po…skills/marketing-council/references/advisors/april-dunford.md
- Byron SharpLens: Marketing should be an evidence-based science governed by empirical, law-like patterns that replicate across categories and decades — and much of what marketers believe about loyalty, different…skills/marketing-council/references/advisors/byron-sharp.md
- Claude Hopkins (1866–1932)Lens: Advertising is salesmanship multiplied and measured — every claim, headline, and dollar must justify itself with traceable response data.skills/marketing-council/references/advisors/claude-hopkins.md
- David Ogilvy (1911–1999)Lens: Advertising is salesmanship at scale — a medium of information, not entertainment — disciplined by research, direct-response evidence, and respect for the consumer's intelligence.skills/marketing-council/references/advisors/david-ogilvy.md
- Eugene Schwartz (1927–1995)Lens: Copy cannot create desire — it can only channel the mass desire already existing in millions of hearts onto a particular product. The market, not the writer, writes the ad.skills/marketing-council/references/advisors/eugene-schwartz.md
- Gary Halbert (1938–2007)Lens: Markets beat copy — find a "starving crowd" whose demonstrated buying behavior proves hunger, then reach them with a message that feels personal and impossible to ignore.skills/marketing-council/references/advisors/gary-halbert.md
- Gary VaynerchukLens: Attention is the only asset in marketing — find where consumer attention is underpriced right now, and make platform-native content there before the price gets bid up.skills/marketing-council/references/advisors/gary-vaynerchuk.md
- Rory SutherlandLens: Most marketing problems are perception problems, not reality problems — humans run on "psycho-logic," not economic logic, so the highest-leverage move changes how something is framed, felt, or…skills/marketing-council/references/advisors/rory-sutherland.md
- Russell Brunson (b. 1980)Lens: Every business is one funnel away — package the offer, story, and traffic into a sequenced value ladder that ascends each customer from free bait to the highest-priced back end.skills/marketing-council/references/advisors/russell-brunson.md
- Seth GodinLens: Marketing is the generous act of helping someone become who they want to be — done by earning attention and trust from the smallest group that matters, never by stealing attention at scale.skills/marketing-council/references/advisors/seth-godin.md
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