coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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- Event Portfolio Strategy — Which Events, Why, and the EconomicsThe layer that sits above role and tactics. Events are the most expensive, riskiest, hardest-to-measure channel you can run — so the leverage is in selection and portfolio design, not execution. The…skills/events/references/event-portfolio-strategy.md
- Speaking — Get Booked, Design the Talk, Compound the RecordingSpeaking is the highest-leverage event role per dollar: stage time confers borrowed authority no booth can buy, and the recording compounds for years — including in AI answers. Treat it as three sepa…skills/events/references/speaking.md
- Sponsorship & Exhibiting — Evaluate, Negotiate, Work the Floor, Follow UpSponsorships are the most expensive way to do event marketing and the easiest to waste. The discipline: treat every sponsorship as a paid-acquisition channel with a cost-per-qualified-meeting, and ma…skills/events/references/sponsorship-roi.md
- The Webinar Funnel — Registration → Show-Up → Live-to-Close → NurtureThe webinar is the flagship hosted format because it's the whole event arc in miniature, repeatable monthly, and every stage is measurable. Work the four stages in order — each stage's conversion rat…skills/events/references/webinar-funnel.md
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