coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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Documents
- Audit playbook: evidence procedure, scoring, and reportLoad this when the audit flow starts. The symptom routing table and verdict rules stay in SKILL.md, because a verdict reached without them is the failure this skill exists to prevent. This file is th…skills/conversion-tracking/references/audit-playbook.md
- Browser-side tracking: the complete free pathLoad this to install pixels and tags directly, or via Google Tag Manager with this skill's recipe system. This path is free, self-serve, and complete; for analytics-only destinations it's a sound def…skills/conversion-tracking/references/browser-side.md
- Conversion moments: how each tool signals successLoad this to establish or diagnose the conversion moment. Section 1 is the lead-gen problem (success must be inferred from a browser signal, and every tool signals differently); it carries literal, g…skills/conversion-tracking/references/conversion-moments.md
- Why the numbers never matchLoad this for any discrepancy question ("GA4 and Google Ads don't match", "Meta says more than Google") and for expectation-setting at the end of a setup. Compiled August 2026, refund material Septem…skills/conversion-tracking/references/discrepancies.md
- Ecommerce platforms: Shopify, WooCommerce, and the restLoad this when the conversion is a purchase and the store runs on a platform. It covers what actually works on each platform right now, what recently stopped working (with dates, because "my tracking…skills/conversion-tracking/references/ecommerce-platforms.md
- Google AdsGuided setup for wiring a form or booking tool to Google Ads. The agent usually cannot log into the user's ad account, so account steps say exactly where to click and what to report back. Website and…skills/conversion-tracking/references/google-ads.md
- MetaContents:skills/conversion-tracking/references/meta.md
- LinkedIn, TikTok, Microsoft, and the restContents:skills/conversion-tracking/references/other-platforms.md
- Server-side conversion tracking: the real optionsLoad this when the delivery-path decision comes up in setup (S3), when an audit finds structural loss no client-side fix recovers, or when the user asks a direct decision question ("should we go serv…skills/conversion-tracking/references/server-side.md
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skills/site-architecture/SKILL.mdlink_missinga link names no file of the repository (/features/analytics)skills/ads/references/google-ads-audit-checklist.mdlink_missinga link names no file of the repository (conversion-tracking.md)tools/PARTNERS.mdlink_missinga link names no file of the repository (../CLAUDE.md)