coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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- Benchmarks, Data & Expert MethodsAlmost every public cold email benchmark comes from a vendor that sells sending, data, or agency services, and each measures differently (some count auto-replies as replies, some don't). Use these as…skills/cold-email/references/benchmarks.md
- Cold Email DeliverabilityThe best cold email does nothing if it lands in spam. Deliverability is set up before the first send and watched every week after. This reference covers the sending setup, the mailbox providers' rule…skills/cold-email/references/deliverability.md
- Follow-Up SequencesThe first email draws most replies (about 58% in Instantly's 2026 benchmark), but the remaining ~42% arrive on follow-ups. A sequence that stops after one send gives up nearly half its replies.skills/cold-email/references/follow-up-sequences.md
- Cold Email Copywriting FrameworksFrameworks beat templates — they teach thinking patterns, not copy-paste shortcuts.skills/cold-email/references/frameworks.md
- LinkedIn OutreachLinkedIn is the second channel in most B2B outbound and the first for some audiences: people who ignore cold email often accept a relevant connection request. It also has the tightest limits and the…skills/cold-email/references/linkedin-outreach.md
- Multichannel CadenceMost buyers need to see a name a few times, in more than one place, before they respond. A cadence coordinates email, LinkedIn, phone, and the occasional video or package so each touch builds on the…skills/cold-email/references/multichannel-cadence.md
- Outbound PlaysA play is a repeatable outbound motion: a trigger, an offer, a sequence, and a definition of success. Plays keep outbound from becoming a pile of one-off emails. This reference covers four that work…skills/cold-email/references/outbound-plays.md
- Personalization at ScalePersonalization drives 50–250% more replies (Lavender). The key insight: if your personalization has nothing to do with the problem you solve, it's just an attention hack (Clay).skills/cold-email/references/personalization.md
- Handling RepliesThe sequence's job ends when someone replies. What happens in the next hour decides whether that reply becomes a meeting. This reference covers classifying replies, responding to each type, speed, bo…skills/cold-email/references/reply-handling.md
- Subject Line OptimizationThe subject line determines whether the email gets read. The data is counterintuitive: short, boring, internal-looking subject lines win decisively.skills/cold-email/references/subject-lines.md
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