coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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- Attribution Models — The Math, WorkedSix rule-based credit rules on one journey, plus data-driven attribution explained without the black box. Use this when the user wants to understand why two models disagree, or needs to pick one defe…skills/attribution/references/attribution-models.md
- Attribution by Business TypeAttribution defaults differ sharply by business model. The same "which channel drives revenue?" question wants a different source of truth, model, and paradigm depending on how long your cycle is, ho…skills/attribution/references/by-business-type.md
- First-Party Attribution — The Own-Your-Attribution RunbookHow to instrument and stitch attribution yourself when you control the site/app. This is the build track (Pillar B). It's distilled from real production builds and kept tool-agnostic — PostHog + Savv…skills/attribution/references/first-party-tracking.md
- Measurement Paradigms — MTA vs. MMM vs. IncrementalityAttribution models (see attribution-models.md) split credit within your tracked data. They can't tell you what would have happened anyway. That's what these three paradigms are for — increasingly rig…skills/attribution/references/measurement-paradigms.md
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