coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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Documents
- ABM Playbook (Paid)Account-based marketing with ads: targeting named accounts on LinkedIn and Meta, accelerating open pipeline, and stitching channels together. ABM ads are a pipeline influence motion, not a lead-gen m…skills/ads/references/abm-playbook.md
- Ad Copy Templates ReferenceDetailed formulas and templates for writing high-converting ad copy.skills/ads/references/ad-copy-templates.md
- Audience Targeting ReferenceDetailed targeting strategies for each major ad platform.skills/ads/references/audience-targeting.md
- Account Audits, Scoring & Recommendation GuardrailsLoad this before auditing a live ad account, grading account health, quoting benchmarks, or recommending changes to a running campaign. It exists to prevent the classic AI-audit failure mode: confide…skills/ads/references/audit-guardrails.md
- B2B Paid PlaybookCross-platform operating rules for B2B paid acquisition — where sales cycles run 2–24 months, in-platform conversions mislead, and lead quality matters more than lead cost. Use this alongside the pla…skills/ads/references/b2b-paid-playbook.md
- Creative Research AutomationAn agentic workflow for running the creative-strategy research that usually eats most of a strategist's time — ad-library teardowns, review→persona mapping, and organic competitor analysis — as repea…skills/ads/references/creative-research-automation.md
- Google Ads Audit Checklist (Ecommerce)An itemized, ecommerce-oriented audit of a live Google Ads + Merchant Center account: 32 checks across 11 categories, built to find wasted spend, uncover prospecting opportunities, and surface increm…skills/ads/references/google-ads-audit-checklist.md
- Google Search Playbook (B2B)Intent-first operating rules for Google Ads: where to spend first, how to structure the account, when to loosen match types, and how to keep smart bidding pointed at revenue instead of junk form-fill…skills/ads/references/google-search-playbook.md
- LinkedIn B2B PlaybookOperational rules for LinkedIn Ads: bidding, audience sizing, scaling triggers, benchmarks, and format-specific tactics. LinkedIn is the precision channel — highest-quality B2B targeting at the highe…skills/ads/references/linkedin-b2b-playbook.md
- Modern Meta Playbook (Andromeda Era)Meta launched the Andromeda algorithm in 2025, which fundamentally changed Meta ads. The old playbook (interest stacking, polished video creative, single-winner scaling) underperforms. The new playbo…skills/ads/references/meta-andromeda-playbook.md
- Meta Decision System (B2B)A quantified kill/keep/scale engine for Meta ads. Every threshold derives from one anchor number, so decisions become arithmetic instead of vibes. Pairs with the strategy-level Meta playbook in SKILL…skills/ads/references/meta-decision-system.md
- The Operating Check: Weekly Account Review That Ends in a DecisionA recurring account check is only useful if it ends in a call someone can act on. A list of metrics with no decision is reporting theater: everyone reads it, nothing changes, and the problem it hinte…skills/ads/references/operating-check.md
- Payback Period BudgetingThe gate before every channel decision: can I afford this channel? Advertising has to be deterministic — $1 in, more than $1 out, on a clock you can name. Payback Period is how you set the clock.skills/ads/references/payback-period.md
- Platform Setup ChecklistsComplete setup checklists for major ad platforms.skills/ads/references/platform-setup-checklists.md
- Reading Google Ads Data Without False ConclusionsLoad this before analyzing, auditing, or reporting on a Google Ads account, or before deciding whether to pause, keep, or scale anything in one. audit-guardrails.md covers how to grade what you find.…skills/ads/references/reading-google-ads-data.md
- Google RSA Output SpecWhen the user requests Google Ads RSAs (Responsive Search Ads), output MUST comply with these platform limits and structural requirements. Do not output any RSA that violates them.skills/ads/references/rsa-output-spec.md
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