coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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- Awareness-Based Headline CreativeUse for text-led static concepts, especially B2B feed ads. These are compact treatments within the existing angle and template workflow; they do not replace audience research, the hook system, or pla…skills/ad-creative/references/awareness-headlines.md
- The Creative Review PageA shareable, self-contained web page that presents generated ad concepts for a client or stakeholder to review and pick — the visual upgrade to INDEX.md. Where the markdown outputs are built for the…skills/ad-creative/references/creative-review-page.md
- The Creative Strategy LoopGeneration (Modes 1–3) answers "make me ads." This reference answers the question that comes first: which ads are worth making, in what order, at what production cost — and the retro that turns each…skills/ad-creative/references/creative-roadmap.md
- Generative AI Tools for Ad CreativeReference for using AI image generators, video generators, and code-based video tools to produce ad visuals at scale.skills/ad-creative/references/generative-tools.md
- The Hook SystemThe first three seconds decide whether the rest of the ad exists. Hooks are the highest-leverage unit of paid creative work — and hook diversity is what earns incremental learning: distinct hooks rea…skills/ad-creative/references/hook-system.md
- iOS-Native Reveal Video Ads (iMessage, ChatGPT, Apple Notes, AirDrop)A family of 9:16 social-native video formats that recreate a familiar iOS surface in real time and let the brand emerge inside it. The flagship is the iMessage chat reveal — someone sends a screensho…skills/ad-creative/references/imessage-video-ads.md
- Meta Creative Format Taxonomy — Which Format to Make NextA prioritized S→F catalog of ~51 Meta ad creative formats, built as a decision aid for "which format do I make next," not an encyclopedia. Use it to pick a format before you brief it, and to stop pou…skills/ad-creative/references/meta-creative-formats.md
- Motion-Style Video Ads (Faceless, Fully Generated)Produce a 15–45s faceless video ad or explainer from nothing but a concept: a styled poster still (image model) → brought to life with subtle motion (image-to-video model) → narrated (TTS) → word-tim…skills/ad-creative/references/motion-video-ads.md
- Platform Specs ReferenceComplete character limits, format requirements, and best practices for each ad platform.skills/ad-creative/references/platform-specs.md
- Short-Form Vertical Video — Production Spec & Creator FormatsThe platform-craft layer beneath any 9:16 video for TikTok, Reels, or Shorts — the constraints that decide whether a good idea survives contact with the feed — plus a tiered library of creator/UGC an…skills/ad-creative/references/short-form-video-specs.md
- Static Ad Template LibraryStructural templates for static (image) ad creative. Each is a layout framework with slots for brand-specific copy — the structure is proven; the inputs make it yours.skills/ad-creative/references/static-ad-templates.md
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